Why you should List your Business with Smyleee?
Local citations are mentions of your business across the web. Search engines crawl these mentions across the web in order to understand what your business is about and how prominent it might be compared to similar businesses in your area. Principally, local citations should include the name of your business, an address, and your phone number. Citations may also mention your category and website and have reviews attached to your listing.
If you want to rank in the top local search results for your dental practice, publishing dentist citations for your practice will be key. As mentioned above a citation for your dental practice will consist of the following data points:
- Dental practice name
- Exact match street address using your Google My Business as the base
- Relevance & authority of the citation endpoints (i.e. the dental practice directories where your publish your citations)
- Getting exact match citations published in dental directories, both volume and authority, will help your dental practice get found quickly in Google Local Search. This is critically important for your dental practice considering the exponential growth rate of dentist near me and other local dentist related searches that are happening in Google.
Dentist Near Me Searches
Check out this graph showing the growth of dentists near me searches since 2012:
Without going into every detail related to local SEO for dentists, one of the best ways for dental practices to improve their rankings in Google Maps is the use of dental directories.
3 Ways Google determines local rankings for dentists.
This is true for any business category, but there are 3 key indicators that Google uses to determine the ranking position in Google local / Google Maps for dentists. Please refer to this article by Google.
Distance is a factor that you can’t really control because your dental practice location is what it is. So your location authority will naturally favor the geographic area in proximity to your dental practice address.
Relevance and prominence, however, are two factors that you can directly influence. And more you increase your dental practice’s relevance and prominence, the higher you’ll rank for dentists near me and other locally relevant searches.
One of the best ways to influence relevance and prominence for your dental practice is through the use of directories for dentists.
Image Source: Google.com https://support.google.com/business/answer/7091?hl=en
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